Offer Management
Offer Management sits between your Product Catalogue, Pricing modules, and Distribution channels. It’s the logic layer that decides which fare brands, ancillaries, bundles, and partner services show up for any customer in any channel while enforcing policy. Everything is deterministic, testable, and ready for Offer & Order (MAR).
Context aware
Offers react to loyalty, trip intent, operational status, and customer history.
Explainable
Every offer carries the "why"—inputs, rule versions, and the reasoning path.
Composable
Bring catalogue items, AI recommendations, and partner content into one policy-driven flow.
Policy-driven offers
Rule native
Rule native
Bundle fares, ancillaries, and partner content with contextual rules that know your inventory, schedule, and customer. Offer creation is driven by policy, not spaghetti code.
- Rule-based creation of pricing, bundling, and product customisation.
- Channel, persona, trip intent, and loyalty-aware decisioning baked in.
- Simulation harness lets you test scenarios before deploying to production.
Guided authoring
AI native
AI native
We pair deterministic rules with AI assistance. Business users can describe a policy in plain language; the system proposes safe, explainable rules aligned to your governance.
- Built-in AI rule creation guided by business policies and guardrails.
- Explainability on every output: see why an offer was built, the data it used, and which AI hints informed it.
- Human-in-the-loop approvals ensure AI suggestions can be reviewed and versioned.
Change control by default
Security & versioning
Security & versioning
Every offer rule, template, and rollout plan is versioned, auditable, and enforceable. Security teams and compliance get full traces with zero extra work.
- All offer management artefacts are versioned with diffs, approvals, and audit logs.
- Secure per-module permissions so merchandisers, RM, and ops work in scoped environments.
- Canary launches, kill switches, and rollback capabilities keep experiments safe.
FAQs
Does Offer Management support IATA Offer/Order (MAR)?
Yes. Offers emit MAR-compliant payloads with all context needed for downstream Order creation.
Can revenue management plug in custom logic?
Absolutely. Bring your own pricing services, ML models, or functions; they plug in via webhooks or SDKs with full observability.
How do you handle regulatory guardrails?
Rules can enforce regulatory, brand, or operational policies with geo, persona, or product-specific constraints. Every decision is traceable.